Design & Digital SolutionsClient: VogueVibe Global E-Commerce
Enterprise Design System & UI/UX Modernization
Crafted a multi-brand Figma design system and Next.js frontend boosting conversion rates by 210%.
3.8%
Conversion Rate
3x
Dev Velocity
+210%
Sales Growth
The Enterprise Challenge
Inconsistent visual branding across web and mobile platforms caused user friction, high mobile cart abandonment rates, and slow frontend development cadence.
Engineered Solution
Designed an interactive Figma design system with tokens, built Storybook components, and refactored storefront UI/UX with micro-animations and dark mode support.
Verified Results & Impact
- Boosted mobile checkout conversion rate from 1.4% to 3.8%
- Accelerated frontend developer feature delivery velocity by 3x
- Increased international market sales by 210% within 90 days of launch
Technologies Employed
FigmaFramerNext.jsTailwind CSSStorybookTypeScript
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